Table 2 The number of documents which mention or provide insight on each of the listed subjects
From: Cigarette package design: opportunities for disease prevention
Subject matter | Number of documents |
|---|---|
Design process | 113 |
Consumer testing | 103 |
Appearance of package | 67 |
Product qualities/taste | 64 |
Brand image | 62 |
Perceptions of tar level | 48 |
Test marketing | 48 |
User imagery | 48 |
Package graphics | 47 |
Target market | 43 |
Sensation transfer | 23 |
Package configuration | 19 |
Functionality | 15 |
Findability/readability | 13 |
Physical testing/manufacturing | 12 |
Tachistoscope | 10 |
Subconscious communication | 3 |