Table 4 Selected attributes used to rate user imagery generated by Philip Morris Company package designs [48, 49]
From: Cigarette package design: opportunities for disease prevention
Lively | Youthful | Exciting |
|---|---|---|
More Sociable | More Spontaneous | More Active |
More Natural/Down to earth | More Warm/Caring | More Self Confident |
Enjoys the outdoors more | More Feminine | Pushy |
More Modern | More Stylish | More Spirited/Fun |
Higher income | More Sophisticated | Sensitive/caring |
Friendly | Does things on the spur of the moment | Â |