Table 6 A Definition Of Generic Packaging Offered By The Canadian Cancer Society [81]

The package shall have an unattractive base color inside and out and shall have no writing or markings other than the brand name, warnings required by law, tax stamp information and bar codes.

The location of the name shall be restricted, possibly to one small end of the package.

The brand name shall be printed in black ink in a standardized font and type size.

Trademarks shall be prohibited.

All packages would be standardized in terms of size, packaging materials, method of opening, embossing and texture.

A minimum package size of 20 cigarettes would apply.

The same requirements would apply to cartons.

Any decorative attachments would be prohibited.

Plain packaging would apply to all forms of tobacco.

All brands would look the same, distinguished only by the name of the brand printed in a standard plain font.