From: Designing a tobacco counter-marketing campaign for African American youth
Addiction | Helping youth decide | Promotions |
---|---|---|
Advertising | High school | Sex |
African American | Initiation | Smooth |
B1G1F: buy 1 get 1 free | Inner-city | Starters |
Black | Low socioeconomic status | Students |
Brand, brand loyalty | (SES) | Surveys |
Campaigns | Low income | Switching brands |
Children | Lung | Teens |
Cigarette machines | Market | TGMP: target group |
College | Menthol | Meeting place |
Colored | Minority | Underage |
Education | MTV | Urban |
Filter | Negro | We card |
Free samples | Peer pressure | YAM: young adult male |
FUBYAS: first usual brand young adult smoker or first unbranded young adult smoker | Peer, peer brand | YAS: young adult smoker |
Brand, young adult smoker | Point of sale | Young |
Gangster | Poor | Young adult |
Generation X | POP: point of purchase | Youth |
Give aways | Poverty | Â |
Health | Project Scum, P.O.W. | Â |