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Table 1 Reasons for smoking menthol cigarettes (1)

From: Marketing of menthol cigarettes and consumer perceptions

 

White respondents (n = 39)

African American respondents (n = 174)

Menthol cigarettes taste better than regular non-menthol cigarettes

74%

83%

Menthol cigarettes are more soothing to my throat than regular non-menthol cigarettes

51%

52%

I can inhale menthol cigarettes more easily than regular non-menthol cigarettes

21%

48%

I can inhale menthol cigarettes more deeply than regular non-menthol cigarettes

10%

33%

I always smoked menthol cigarettes

39%

63%

Members of my family smoke menthol cigarettes

15%

30%

My friends that smoke, smoke menthol cigarettes

18%

41%

Menthol cigarettes suit my self-image better than regular non-menthol cigarettes

5%

14%

Menthol cigarettes are better for you than regular non-menthol cigarettes

5%

7%

Most of the advertising I see is for menthol cigarettes

3%

10%