From: Marketing of menthol cigarettes and consumer perceptions
 | White respondents (n = 39) | African American respondents (n = 174) |
---|---|---|
Menthol cigarettes taste better than regular non-menthol cigarettes | 74% | 83% |
Menthol cigarettes are more soothing to my throat than regular non-menthol cigarettes | 51% | 52% |
I can inhale menthol cigarettes more easily than regular non-menthol cigarettes | 21% | 48% |
I can inhale menthol cigarettes more deeply than regular non-menthol cigarettes | 10% | 33% |
I always smoked menthol cigarettes | 39% | 63% |
Members of my family smoke menthol cigarettes | 15% | 30% |
My friends that smoke, smoke menthol cigarettes | 18% | 41% |
Menthol cigarettes suit my self-image better than regular non-menthol cigarettes | 5% | 14% |
Menthol cigarettes are better for you than regular non-menthol cigarettes | 5% | 7% |
Most of the advertising I see is for menthol cigarettes | 3% | 10% |