TY - JOUR AU - Smith, Danielle M. AU - Bansal-Travers, Maansi AU - O’Connor, Richard J. AU - Goniewicz, Maciej L. AU - Hyland, Andrew PY - 2015 DA - 2015/06/12 TI - Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot survey JO - Tobacco Induced Diseases SP - 14 VL - 13 IS - 1 AB - Electronic cigarettes (e-cigarettes) have risen in popularity in the U.S. While recent studies have described the prevalence and demographics of e-cigarette users, few studies have evaluated the impact of advertising on perceptions and interest in trial. This pilot study was conducted to assess whether exposure to ads for e-cigarettes or a comparison product (snus), elicited differences in interest to try e-cigarettes between smokers and non-smokers. SN - 1617-9625 UR - https://doi.org/10.1186/s12971-015-0039-6 DO - 10.1186/s12971-015-0039-6 ID - Smith2015 ER -