Fig. 2From: Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot surveyAd receptivity scores across themes, stratified by ad exposure and smoking status (n = 600). Significant differences in mean ad receptivity scores were observed between current smokers and non-smokers within each ad condition (Independent samples t-test, p-value<0.05). Error bars denote 95 % confidence interval for estimateBack to article page