Fig. 3From: Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot surveyPercentage of respondents reporting intention to try product shown in exposure condition (n = 600). Significant differences in responses were observed between current smokers and non-smokers within each ad condition (Pearson chi-square test, p-value<0.05)Back to article page