Perceptions about Ads | Product attitudes |
---|---|
This ad… | Based on what I just saw, I think this product… |
…was clear | …is sophisticated |
…had a message that was important to me | …is fun |
…made me stop and think | …is satisfying |
…made me curious to know if that the ad says is true | …is stupid |
…is one I would talk to other people about | …is hard to quit using |
…told me something new | …makes me nauseated |
…talked down to me | …is for kids |
…said things that were hard to believe | …is for adults |
 | …is something I want to try |