Table 1 Ad measures

This ad…

Based on what I just saw, I think this product…

…was clear

…is sophisticated

…had a message that was important to me

…is fun

…made me stop and think

…is satisfying

…made me curious to know if that the ad says is true

…is stupid

…is one I would talk to other people about

…is hard to quit using

…told me something new

…makes me nauseated

…talked down to me

…is for kids

…said things that were hard to believe

…is for adults

…is something I want to try