Table 1 Ad measures
| Perceptions about Ads | Product attitudes |
|---|---|
| This ad… | Based on what I just saw, I think this product… |
| …was clear | …is sophisticated |
| …had a message that was important to me | …is fun |
| …made me stop and think | …is satisfying |
| …made me curious to know if that the ad says is true | …is stupid |
| …is one I would talk to other people about | …is hard to quit using |
| …told me something new | …makes me nauseated |
| …talked down to me | …is for kids |
| …said things that were hard to believe | …is for adults |
| …is something I want to try |