|  | SNUS advertisements (n = 300) | E-cigarette advertisements (n = 300) |  | Total sample | ||
---|---|---|---|---|---|---|---|
 |  | n | % | n | % | p-value | % |
Gender | Male | 144 | 48 | 152 | 51 | 0.514 | 49 |
 | Female | 156 | 52 | 148 | 49 | 51 | |
Age | 18-24 | 61 | 20 | 45 | 15 | 0.405 | 18 |
 | 25-34 | 49 | 16 | 60 | 20 | 18 | |
 | 35-44 | 61 | 20 | 57 | 19 | 20 | |
 | 45-54 | 61 | 20 | 67 | 22 | 21 | |
 | 55-65 | 68 | 23 | 71 | 24 | 23 | |
Education | HS Grad/GED or less | 55 | 18 | 55 | 18 | 0.852 | 18 |
 | Some college | 139 | 46 | 144 | 48 | 47 | |
 | Bachelors + | 106 | 35 | 99 | 33 | 34 | |
Race | White | 231 | 77 | 244 | 82 | 0.405 | 80 |
 | Black | 22 | 7 | 19 | 6 | 7 | |
 | Hispanic | 29 | 10 | 19 | 6 | 8 | |
 | Other | 18 | 6 | 15 | 5 | 5 | |
Cigarette use | Never Smoker | 96 | 32 | 77 | 26 | 0.168 | 29 |
 | Ever Smoker | 112 | 37 | 131 | 44 | 41 | |
 | Current Smoker | 92 | 31 | 92 | 31 | 31 | |
SLT use | Never User | 233 | 78 | 232 | 77 | 0.909 | 78 |
 | Ever User | 43 | 14 | 46 | 15 | 15 | |
 | Current User | 24 | 8 | 22 | 7 | 8 | |
E-cigarette use | Never User | 172 | 57 | 165 | 55 | 0.7 | 56 |
 | Ever User | 38 | 13 | 36 | 12 | 12 | |
 | Current User | 17 | 6 | 24 | 8 | 7 | |
 | Unaware of EC | 73 | 24 | 75 | 25 | 25 | |
Dual/Polyuse | No Tobacco | 201 | 67 | 198 | 66 | 0.367 | 67 |
 | Single Product | 74 | 25 | 72 | 24 | 24 | |
 | Cigs and SLT | 9 | 3 | 7 | 2 | 3 | |
 | Cigs and E-cigs | 7 | 2 | 16 | 5 | 4 | |
 | SLT and E-cigs | 0 | 0 | 1 | 0 | 0 | |
 | Polyuser (Cigs + SLT + EC) | 9 | 3 | 6 | 2 | 3 |