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Table 2 Participant demographic characteristics stratified by advertisement viewing conditiona (n = 600)

From: Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot survey

  

SNUS advertisements (n = 300)

E-cigarette advertisements (n = 300)

 

Total sample

  

n

%

n

%

p-value

%

Gender

Male

144

48

152

51

0.514

49

 

Female

156

52

148

49

51

Age

18-24

61

20

45

15

0.405

18

 

25-34

49

16

60

20

18

 

35-44

61

20

57

19

20

 

45-54

61

20

67

22

21

 

55-65

68

23

71

24

23

Education

HS Grad/GED or less

55

18

55

18

0.852

18

 

Some college

139

46

144

48

47

 

Bachelors +

106

35

99

33

34

Race

White

231

77

244

82

0.405

80

 

Black

22

7

19

6

7

 

Hispanic

29

10

19

6

8

 

Other

18

6

15

5

5

Cigarette use

Never Smoker

96

32

77

26

0.168

29

 

Ever Smoker

112

37

131

44

41

 

Current Smoker

92

31

92

31

31

SLT use

Never User

233

78

232

77

0.909

78

 

Ever User

43

14

46

15

15

 

Current User

24

8

22

7

8

E-cigarette use

Never User

172

57

165

55

0.7

56

 

Ever User

38

13

36

12

12

 

Current User

17

6

24

8

7

 

Unaware of EC

73

24

75

25

25

Dual/Polyuse

No Tobacco

201

67

198

66

0.367

67

 

Single Product

74

25

72

24

24

 

Cigs and SLT

9

3

7

2

3

 

Cigs and E-cigs

7

2

16

5

4

 

SLT and E-cigs

0

0

1

0

0

 

Polyuser (Cigs + SLT + EC)

9

3

6

2

3

  1. P-value denotes significance resulting from chi-square test of independence between advertisement exposure groups
  2. aThe percentages presented for the total sample may not equal 100 % due to rounding