Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot survey

Table 3 Between-condition comparison of product attitudes (n = 600)

	Snus condition % (n = 300)	E-cigarette condition % (n = 300)	χ2	p-value	Cramer’s V
…is sophisticated	14	36	46.24	<.001	0.278
…is fun	15	29	23.73	<.001	0.199
…is satisfying	20	38	34.59	<.001	0.240
…is stupid	48	36	30.12	<.001	0.224
…is hard to quit using	53	31	48.15	<.001	0.284
…makes me nauseated	39	19	49.91	<.001	0.288
…is for kids	8	3	6.06	0.417	0.100
…is for adults	51	73	39.17	<.001	0.256

ISSN: 1617-9625