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Table 4 Within-condition comparison of product attitudes according to smoking status (n = 600)

From: Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot survey

 

Snus

E-cigarettes

 

Smokers % (n = 92)

Non-smokers % (n = 208)

χ2

p-value

Cramer’s V

Smokers % (n = 92)

Non-smokers % (n = 208)

χ2

p-value

Cramer’s V

…is sophisticated

22

11

23.79

<.001

0.282

57

27

31.12

<.001

0.322

…is fun

23

12

32.24

<.001

0.328

50

20

41.36

<.001

0.371

…is satisfying

35

13

33.00

<.001

0.332

63

27

46.49

<.001

0.394

…is stupid

31

56

29.14

<.001

0.312

19

43

38.96

<.001

0.360

…is hard to quit using

43

57

19.24

0.004

0.253

22

35

17.07

0.004

0.239

…makes me nauseated

29

43

10.39

0.109

0.186

4

26

37.46

<.001

0.353

…is for kids

11

6

6.21

0.4

0.144

7

3

10.56

0.103

0.188

…is for adults

60

47

20.51

0.002

0.261

88

67

22.10

0.001

0.271