Table 3 Contact frequency of mass media and anti-tobacco advertising media in Chongqing, China, 2011 (n = 1265, %)
Variable | Frequency of media contact within one week | Exposure to smoking control ads from media in the past one month | ||||||
|---|---|---|---|---|---|---|---|---|
| Â | Never | One times a week | Two to three times a week | Four to six times a week | Everyday | YES | NO | Inapplicability |
Television | 240(19.0) | 217(17.2) | 318â–²(25.1) | 197(15.5) | 293(23.2) | 825 (65.2)â–² | 430(34.0) | 10(0.8) |
Radio | 706â–²(55.8) | 244(19.2) | 175(13.8) | 53(4.19) | 87(6.9) | 304(24.0) | 876(69.3)â–² | 85(6.7) |
Newspapers | 301(23.8) | 330(26.1) | 333â–²(26.3) | 124(9.8) | 177(14.0) | 574(45.4) | 660â–²(52.2) | 31(2.5) |
Magazines | 337â–²(26.6) | 434(34.3) | 313(24.7) | 95(7.5) | 86(6.8) | |||
Mobile phone messages | 137(10.8) | 99(7.8) | 109(8.6) | 123(9.7) | 797â–² (63.0) | -- | -- | -- |
Social Network Site | 338(26.7) | 157(12.4) | 183(14.5) | 119(9.4) | 468â–²(37.0) | -- | -- | -- |
Mobile TV | -- | -- | -- | -- | -- | 700â–²(55.3) | 548(43.3) | 17(1.3) |
Indoor LED screens | -- | -- | -- | -- | -- | 618â–²(48.9) | 612(48.4) | 35(2.8) |
Outdoor ads or posters | -- | -- | -- | -- | -- | 543(42.9) | 665â–²(52.6) | 57(4.5) |