Table 4 Effect of advertisement, “An Invisible Killer in the Office” on urban community population in Chongqing, China, 2011 (n = 238)
Item | Smokers (n, %) | Non-smokers (n, %) | All respondents |
|---|---|---|---|
Effect of the advertisement on attitude and practices of all participants | |||
The ad made me stop and think. [all respondents] | 67 (60.4)▲ | 81 (63.8)▲ | 148 (61.7)▲ |
The ad was relevant to my life and me. [all respondents] | 85 (74.8) ▲ | 111 (87.4) ▲ | 196 (81.7) ▲ |
The ad provided new information to me. [all respondents] | 86 (77.5) ▲ | 98 (77.2) ▲ | 184 (77.3) ▲ |
I say something about the ad or discuss the ad with others. [all respondents] | 43 (33.9) | 32 (28.8) | 75 (31.5) |
I try to persuade others to quit smoking. [all respondents] | 92 (77.4) ▲ | 33 (29.7) | 125 (52.3) ▲ |
Effect of the advertisement on smoker attitude and practices | |||
The ad made me feel concerned about the effects of my smoking on my health. [smokers only] | 90 (81.1) ▲ | ||
The ad made me feel concerned about the effects of my smoking on health of the person around me. [smokers only] | 89 (80.2) ▲ | ||
I think about quitting smoking. [smokers only] | 41 (39.8) | ||
I look into ways to quit smoking. [smokers only] | 46 (44.7) | ||
I make an attempt to quit smoking. [smokers only] | 23 (22.8) | ||
The ad made me more likely to avoid exposing others to my cigarette smoking. [smokers only] | 48 (44.0) | ||
The ad made me more likely to quit. [smokers only] | 28 (25.5) | ||
Effect of the advertisement on non-smoker attitude and practices | |||
The ad made me more likely to take steps to reduce my exposure to secondhand smoke. [non-smokers only] | 83 (72.2)▲ | ||