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Table 5 Comparison of smoking-related knowledge and attitude on the utilization of the advertisement entitled “An Invisible Killer in the Office” in Chongqing, China, 2011

From: Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China

Items

Smokers (n = 536)

Non-smokers (n = 729)

Recognized the advertisement

Did not recognize the advertisement

Recognized the advertisement

Did not recognize the advertisement

Smoking cigarettes causes the following:

Lung disease

    

 Yes (%)

109 (98.2)

391 (93.1)

127 (98.4)

591 (97.8)

p-Value

p = 0.041*

 

p = 0.661

 

Oral cancer

    

 Yes (%)

67 (60.4)

233 (55.6)

86 (67.2)

362 (60.3)

p-Value

p = 0.369

 

p = 0.148

 

Heart disease

    

 Yes (%)

46 (41.4)

167 (39.9)

67 (52.3)

294 (48.8)

p-Value

p = 0.762

 

p = 0.461

 

Stroke

    

 Yes (%)

21 (18.9)

88 (21.2)

42 (33.3)

183 (30.7)

p- Value

p = 0.606

 

p = 0.563

 

Impotence

    

 Yes (%)

34 (30.9)

98 (23.6)

44 (34.6)

170 (28.5)

p- Value

p = 0.114

 

p = 0.166

 

Secondhand smoke causes the following:

Lung cancer in non-smokers

    

 Yes (%)

99 (89.2)

310 (74.0)

110 (85.3)

484 (80.4)

p-Value

p = 0.001*

 

p = 0.198

 

Lung diseases in children

    

 Yes (%)

96 (86.5)

311 (74.2)

114 (88.4)

504 (83.7)

p Value

p = 0.007*

 

p = 0.185

 

Heart disease

    

 Yes (%)

50 (45.0)

160 (38.2)

58 (45.7)

254 (42.3)

p -Value

p = 0.189

 

p = 0.490

 

Birth of low-weight babies

    

 Yes (%)

80 (72.1)

270 (64.3)

101 (78.3)

434 (72.0)

p-Value

p = 0.124

 

p = 0.142

 

Smoking-related attitude

    

Cigarette smoking can cause serious harm to one’s health.

    

 Agree (%)

92 (82.9)

354 (84.3)

118 (91.5)

539 (89.2)

p-Value

p = 0.720

 

p = 0.450

 

I am concerned about my health when someone is smoking near me.

    

 Agree (%)

77 (69.4)

282 (67.3)

119 (92.2)

532 (88.2)

p-Value

p = 0.679

 

p = 0.186

 

Exposure to smoke from another person’s cigarette causes heart attack.

    

 Agree (%)

58 (52.3)

202 (48.2)

90 (69.8)

382 (63.3)

p-Value

p = 0.449

 

p = 0.167

 

[Smokers only] The person around me believes that I should not smoke.

    

 Agree (%)

80 (74.8)

296 (71.7)

  

p-Value

p = 0.524

   

[Smokers only] Quitting smoking would improve my health.

    

 Agree (%)

84 (79.2)

325 (78.7)

  

p-Value

p = 0.901

   
  1. Note: 1) * with statistical difference
  2. 2) Birth of low-weight babies: Birth of low-weight babies when the pregnant mother has been exposed to cigarette smoke
  3. 3) Persons around me (including family members, friends, and colleagues) believe that I should not smoke
  4. 4) Lung disease: lung cancer, respiratory infections, and bronchitis
  5. 5) Lung diseases in children: asthma and pneumonia