| |
Perceived harms of e-cigarettes
|
Perceived addictiveness of e-cigarettes
|
Perceived harms of e-cigarettes relative to cigarettes
|
Perceived addictiveness of e-cigarettes relative to cigarettes
|
Thoughts about not using e-cigarettes
|
Intentions to use e-cigarettes
|
|---|
| |
M
|
SE
|
M
|
SE
|
M
|
SE
|
M
|
SE
|
M
|
SE
|
M
|
SE
|
|---|
|
Experimental condition
| | | | | | | | | | | | |
|
Ad onlya
|
2.53C
|
.07
|
2.82C
|
.07
|
2.04
|
.06
|
2.46C
|
.06
|
3.16B,C
|
.13
|
1.49
|
.05
|
|
Ad with warningb
|
2.74C
|
.07
|
3.00C
|
.07
|
2.07
|
.06
|
2.59
|
.06
|
3.88A,C
|
.13
|
1.58
|
.05
|
|
Warning onlyc
|
3.02A,B
|
.07
|
3.25A,B
|
.07
|
2.24
|
.06
|
2.77A
|
.06
|
5.50A,B
|
.13
|
1.44
|
.05
|
|
E-cigarette brand
| | | | | | | | | | | | |
|
BluD
|
2.75
|
.07
|
3.05
|
.07
|
2.08
|
.06
|
2.64
|
.06
|
4.24
|
.13
|
1.52
|
.06
|
|
MarkTenE
|
2.85
|
.07
|
3.04
|
.07
|
2.16
|
.06
|
2.54
|
.06
|
4.30
|
.13
|
1.45
|
.05
|
|
VuseF
|
2.71
|
.07
|
2.99
|
.06
|
2.11
|
.06
|
2.65
|
.06
|
4.00
|
.13
|
1.53
|
.05
|
- Covariates included ever e-cigarette use and e-cigarette advertising exposure. Means with different superscript letters within a column differ significantly at p < .05 in pair-wise comparisons after Tukey’s adjustment
