Perceived harms of e-cigarettes | Perceived addictiveness of e-cigarettes | Perceived harms of e-cigarettes relative to cigarettes | Perceived addictiveness of e-cigarettes relative to cigarettes | Thoughts about not using e-cigarettes | Intentions to use e-cigarettes | |||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
M | SE | M | SE | M | SE | M | SE | M | SE | M | SE | |
Experimental condition | ||||||||||||
Ad onlya | 2.53C | .07 | 2.82C | .07 | 2.04 | .06 | 2.46C | .06 | 3.16B,C | .13 | 1.49 | .05 |
Ad with warningb | 2.74C | .07 | 3.00C | .07 | 2.07 | .06 | 2.59 | .06 | 3.88A,C | .13 | 1.58 | .05 |
Warning onlyc | 3.02A,B | .07 | 3.25A,B | .07 | 2.24 | .06 | 2.77A | .06 | 5.50A,B | .13 | 1.44 | .05 |
E-cigarette brand | ||||||||||||
BluD | 2.75 | .07 | 3.05 | .07 | 2.08 | .06 | 2.64 | .06 | 4.24 | .13 | 1.52 | .06 |
MarkTenE | 2.85 | .07 | 3.04 | .07 | 2.16 | .06 | 2.54 | .06 | 4.30 | .13 | 1.45 | .05 |
VuseF | 2.71 | .07 | 2.99 | .06 | 2.11 | .06 | 2.65 | .06 | 4.00 | .13 | 1.53 | .05 |