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Table 5 Comparisons of least square means for perceptions of cigarettes and behavioral intentions to smoke cigarettes based on main effects for ad/warning condition, e-cigarette brand, and cigarette brand

From: An experimental study of the effects of electronic cigarette warnings on young adult nonsmokers’ perceptions and behavioral intentions

  Perceived harms of cigarettes Perceived addictiveness of cigarettes Perceived harms of cigarettes relative to e-cigarettes Perceived addictiveness of cigarettes relative to e-cigarettes Intentions to smoke cigarettes
  M SE M SE M SE M SE M SE
Ad/Warning condition           
 Ad onlya 3.89 0.04 3.81 0.04 4.30C 0.06 3.84 0.07 1.30 0.04
 Ad with warningb 3.89 0.03 3.84 0.04 4.17 0.06 3.78 0.07 1.22 0.04
 Warning onlyc 3.84 0.04 3.80 0.04 3.99A 0.06 3.61 0.07 1.23 0.04
E-cigarette brand           
 BluD 3.87 0.04 3.77 0.04 4.24 0.07 3.78 0.07 1.26 0.04
 MarkTenE 3.86 0.03 3.80 0.04 4.10 0.06 3.76 0.07 1.21 0.04
 VuseF 3.90 0.03 3.87 0.04 4.12 0.06 3.69 0.07 1.28 0.04
Cigarette brand           
 CamelG 3.84 0.03 3.82 0.04 4.11 0.06 3.69 0.07 1.22I 0.04
 MarlboroH 3.90 0.04 3.81 0.04 4.17 0.06 3.75 0.07 1.19 0.04
 NewportI 3.87 0.03 3.81 0.04 4.18 0.06 3.79 0.07 1.34G 0.04
  1. Note: Covariates included ever e-cigarette use, e-cigarette advertising exposure, and prior cigarette smoking. Means with different superscript letters within a column differ significantly at p < .05 in pair-wise comparisons after Tukey’s adjustment for multiple comparisons.