Table 1 Characteristics of the threat level and efficacy messages on graphic warning labels
Label # | Label image | Threat level | Efficacy message | Health message |
|---|---|---|---|---|
1 |
| Low | Self-efficacy: Vicarious experience | Negative health effects of smoking for smokers |
2 |
| High | Self-efficacy: Mastery experience | Negative health effects of smoking for smokers |
3 |
| Low | Weak | Negative health effects of smoking for smokers |
4 |
| High | Response efficacy: Quitline’s helpfulness for quitting | Negative health effects of smoking for smokers |
5 |
| High | Weak | Negative health effects of smoking for others |
6 |
| Low | Self-efficacy: Mastery experience | Negative health effects of smoking for others |
7 |
| Low | Response efficacy: Quitting to improve health | Negative health effects of smoking for others |
8 |
| High | Self-efficacy: Social persuasion | Negative health effects of smoking for others |
9 |
| None | Response efficacy: Quitting to improve health | Benefits of quitting for smokers |
10 |
| None | Self-efficacy: Vicarious experience | Benefits of quitting for smokers |
11 |
| None | Self-efficacy: Social persuasion | Benefits of quitting for others |
12 |
| None | Response efficacy: Quitline’s helpfulness for quitting | Benefits of quitting for others |
