TY - JOUR AU - Kennedy, Ryan David AU - Hammond, David AU - Spafford, Marlee M. AU - Douglas, Ornell AU - Brûlé, Julie AU - Fong, Geoffrey T. AU - Schultz, Annette S. H. PY - 2016 DA - 2016/08/19 TI - Educating smokers about the risk of blindness – insights to improve tobacco product health warning labels JO - Tobacco Induced Diseases SP - 30 VL - 14 IS - 1 AB - Health warning labels (HWL) on tobacco products help educate smokers about the health effects from smoking; however, there is a need to improve HWL content including images and text to increase effectiveness. In Canada, a HWL was created that communicates smoking’s causal association with “blindness” from age-related macular degeneration (AMD). This study surveyed Canadian optometrists about their opinions regarding the image and text used in the “blindness” HWL. SN - 1617-9625 UR - https://doi.org/10.1186/s12971-016-0094-7 DO - 10.1186/s12971-016-0094-7 ID - Kennedy2016 ER -