Table 1 Advertising exposure by route
| Route | N | (%) |
|---|---|---|
| Internet | 2511 | (42.0) |
| TV or Movie | 3185 | (53.2) |
| Retail Store | 2138 | (35.7) |
| Billboard | 810 | (13.6) |
| Vehicle | 483 | (8.1) |
| Event | 686 | (11.5) |
| Magazine or newspaper | 2062 | (34.9) |
| Route | N | (%) |
|---|---|---|
| Internet | 2511 | (42.0) |
| TV or Movie | 3185 | (53.2) |
| Retail Store | 2138 | (35.7) |
| Billboard | 810 | (13.6) |
| Vehicle | 483 | (8.1) |
| Event | 686 | (11.5) |
| Magazine or newspaper | 2062 | (34.9) |