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Table 1 Participant characteristics (n = 2093). WEIGHTED

From: Correlates of e-cigarette ad awareness and likeability in U.S. young adults

Sociodemographic characteristics Percent
Gender
 Male 49.1
 Female 50.9
Age
 18–24 42.4
 25–34 57.6
 continuous (mean, SD) 25.9, 5.07
Race/ethnicity
 White, non-Hispanic 58.6
 Black, non-Hispanic 12.6
 Other, non-Hispanic 9.6
 Hispanic 19.2
Education
 Less than high school 11.3
 High school 27.5
 Some college or more 61.2
Income to povertya ratio 1+ 75.1
Exposure to other tobacco advertising  
 Visited/registered on tobacco company website 4.1
 Engaged with a tobacco social media page 5.2
 Exposed to/participated in tobacco product event 10.2
 Received direct mail/email tobacco product ads 18.4
Tobacco-use related items  
 Current cigarette useb 20.4
 Ever e-cigarette use 6.8
 Current e-cigarette useb 2.0
Intent-related among e-cigarette never users  
 Ever curious about smoking e-cigarettes 18.4
 Will try an e-cigarette soon 8.1
 Would try an e-cigarette if offered by a friend 20.2
Self-identified smoking status  
 Smoker 10.9
 Social/occasional smoker 11.3
 Ex-smoker 8.3
 Tried smoking 8.1
 Non-smoker 61.4
Peer smoking--none vs ≥ 1 of closest friends smoke cigarettes 0/1 54.3
  1. ausing 2012 poverty guidelines
  2. bCurrent user defined as used product one or more days in past 30 days
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