Table 1 Participant characteristics (n = 2093). WEIGHTED
From: Correlates of e-cigarette ad awareness and likeability in U.S. young adults
| Sociodemographic characteristics | Percent |
|---|---|
| Gender | |
| Male | 49.1 |
| Female | 50.9 |
| Age | |
| 18–24 | 42.4 |
| 25–34 | 57.6 |
| continuous (mean, SD) | 25.9, 5.07 |
| Race/ethnicity | |
| White, non-Hispanic | 58.6 |
| Black, non-Hispanic | 12.6 |
| Other, non-Hispanic | 9.6 |
| Hispanic | 19.2 |
| Education | |
| Less than high school | 11.3 |
| High school | 27.5 |
| Some college or more | 61.2 |
| Income to povertya ratio 1+ | 75.1 |
| Exposure to other tobacco advertising | |
| Visited/registered on tobacco company website | 4.1 |
| Engaged with a tobacco social media page | 5.2 |
| Exposed to/participated in tobacco product event | 10.2 |
| Received direct mail/email tobacco product ads | 18.4 |
| Tobacco-use related items | |
| Current cigarette useb | 20.4 |
| Ever e-cigarette use | 6.8 |
| Current e-cigarette useb | 2.0 |
| Intent-related among e-cigarette never users | |
| Ever curious about smoking e-cigarettes | 18.4 |
| Will try an e-cigarette soon | 8.1 |
| Would try an e-cigarette if offered by a friend | 20.2 |
| Self-identified smoking status | |
| Smoker | 10.9 |
| Social/occasional smoker | 11.3 |
| Ex-smoker | 8.3 |
| Tried smoking | 8.1 |
| Non-smoker | 61.4 |
| Peer smoking--none vs ≥ 1 of closest friends smoke cigarettes 0/1 | 54.3 |