Table 1 Participant characteristics (n = 2093). WEIGHTED

 Male

49.1

 Female

50.9

 18–24

42.4

 25–34

57.6

 continuous (mean, SD)

25.9, 5.07

 White, non-Hispanic

58.6

 Black, non-Hispanic

12.6

 Other, non-Hispanic

9.6

 Hispanic

19.2

 Less than high school

11.3

 High school

27.5

 Some college or more

61.2

Income to poverty^a ratio 1+

75.1

Exposure to other tobacco advertising

 Visited/registered on tobacco company website

4.1

 Engaged with a tobacco social media page

5.2

 Exposed to/participated in tobacco product event

10.2

 Received direct mail/email tobacco product ads

18.4

Tobacco-use related items

 Current cigarette use^b

20.4

 Ever e-cigarette use

6.8

 Current e-cigarette use^b

2.0

Intent-related among e-cigarette never users

 Ever curious about smoking e-cigarettes

18.4

 Will try an e-cigarette soon

8.1

 Would try an e-cigarette if offered by a friend

20.2

Self-identified smoking status

 Smoker

10.9

 Social/occasional smoker

11.3

 Ex-smoker

8.3

 Tried smoking

8.1

 Non-smoker

61.4

Peer smoking--none vs ≥ 1 of closest friends smoke cigarettes 0/1

54.3