Fig. 1
From: In-person retail marketing claims in tobacco and E-cigarette shops in Southern California
Average number of positive claims made about e-cigarettes by city, shop type, and sex (N = 68). Shows the average number of marketing claims made by city, type of shop, and whether the simulated customer was male or female. Statistically significant differences in mean number of claims made were found by city and shop. More claims were made in the Korean-dominant city compared to Vietnamese- and Latino-dominant cities, and more claims were made in vape shops compared to tobacco shops. No difference was found between male and female simulated customers