Table 1 Percentage of simulated customer interactions in which e-cigarette marketing claims were made (N = 68)
From: In-person retail marketing claims in tobacco and E-cigarette shops in Southern California
% of Interactions with Statements | ||
|---|---|---|
E-Cigarette Claim | In Agreement | In Disagreement |
Help you quit smoking | 57 | 3 |
Come in flavors | 54 | 0 |
Healthier | 50 | 2 |
Cleaner | 44 | 2 |
Less expensive | 37 | 2 |
Can be used in more places | 21 | 0 |
Can be used anytime/anywhere | 19 | 0 |
No offensive odor | 10 | 0 |
“Cool” factor | 10 | 0 |
More socially acceptable | 9 | 0 |
Do not generate 2nd hand smoke | 6 | 0 |
Friendlier to environment | 6 | 0 |
More fire-safe | 3 | 0 |