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Table 1 Percentage of simulated customer interactions in which e-cigarette marketing claims were made (N = 68)

From: In-person retail marketing claims in tobacco and E-cigarette shops in Southern California

  % of Interactions with Statements
E-Cigarette Claim In Agreement In Disagreement
Help you quit smoking 57 3
Come in flavors 54 0
Healthier 50 2
Cleaner 44 2
Less expensive 37 2
Can be used in more places 21 0
Can be used anytime/anywhere 19 0
No offensive odor 10 0
“Cool” factor 10 0
More socially acceptable 9 0
Do not generate 2nd hand smoke 6 0
Friendlier to environment 6 0
More fire-safe 3 0
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