Skip to main content

Table 2 Incidence of e-cigarette initiation among Baseline Non-users of Cigarettes and E-cigarettes, by e-cigarette advertising exposure status (n = 2191)

From: A longitudinal study of the relationship between receptivity to e-cigarette advertisements and e-cigarette use among baseline non-users of cigarettes and e-cigarettes, United States

  Incidence of Current E-cigarette Use at Follow-up (Overall) Incidence of Current E-cigarette Use at Follow-up (Aware of E-Cig Ads at Wave 1) Incidence of Current E-cigarette Use at Follow-up (Not Aware of E-Cig Ads at Wave 1)
Demographic Variable Percentage (95% CI) Weighted Population Count Percentage [95% CI) Weighted Population Count Percentage (95% CI) Weighted Population Count [95% CI]
All Nonsmokers 1.3% [0.8–1.9] 2,691,273 2.7% [0.7–4.6] 905,369 1.1% [0.5–1.6] 1,796,599
Age, years
 18–24 2.1% [0.0–4.3] 485,112 8.5% [0.0–19.9] 223,162 1.3% [0–3.2] 261,949
 25–44 1.5% [0.5–2.5] 1,007,386 4.5% [0.0–9.2] 529,714 0.9% [0.3–1.5] 479,273
 45–64 0.8% [0.2–1.5] 613,341 0.7% [0.0–1.6] 83,690 0.9% [0.1–1.6] 531,337
 65+ 1.4% [0.0–2.9] 585,452 0.9% [0.0–2.8] 65,417 1.6% [0–3.3] 525,335
Sex
 Female 1.8% [0.9–2.7] 1,929,369 3.9% [0.7–7.1] 650,465 1.4% [0.5–2.3] 1,289,194
 Male 0.8% [0.2–1.4] 761,808 1.5% [0.0–3.8] 256,953 0.6% [0.2–1.1] 506,934
Race/ethnicity
 White, non-Hispanic 1.6% [0.9–2.3] 2,234,571 2.7% [0.3–5.1] 546,425 1.4% [0.7–2.1] 1,690,657
 Black, non-Hispanic 0.3% [0.0–0.8] 53,746 0.9% [0.0–2.8] 55,330 0.0% N/A N/A
 Hispanic 0.7% [0.0–2.1] 103,884 4.4% [0.0–12.9] 103,884 0.0% N/A N/A
 Other, non-Hispanic 1.1% [0.0–2.6] 299,244 3.9% [0.0–11.3] 196,937 0.5% [0–1.1] 103,048
Education
  < High school 1.3% [0.0–2.8] 255,772 2.4% [0.0–7.2] 103,879 1.0% [0–2.3] 151,893
 High school 2.1% [0.6–3.5] 1,132,051 3.1% [0.0–7.6] 280,627 1.9% [0.4–3.4] 859,112
 Some college 1.9% [0.7–3.1] 1,108,118 3.7% [0.0–7.6] 443,413 1.4% [0.3–2.5] 670,965
  ≥ College degree 0.3% [0.0–0.5] 195,436 0.9% [0.0–2.4] 78,196 0.2% [0–0.4] 117,260
Cigarette smoking history
 Never smokers 0.8% [0.2–1.3] 1,072,102 1.4% [0.0–3.4] 318,581 0.6% [0.1–1.2] 758,379
 Former smokers 2.5% [1.3–3.8] 1,619,151 5.1% [0.9–9.3] 584,683 2.0% [0.8–3.2] 1,038,552
Household smoking
 No smoker in HH 0.7% [0.3–1.1] 1,273,343 0.8% [0.0–1.8] 227,183 0.7% [0.3–1.1] 1,046,171
 Smoker in HH 6.1% [2.5–9.7] 1,427,945 11.4% [1.6–21.2] 677,053 4.3% [0.8–7.8] 750,893
  1. Note: Source for Cigarette Smoking Prevalence Estimate among all US adults aged 18 years and older during 2014 was the National Health Information Survey, available at http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6444a2.htm?s_cid=mm6444a2_w. Source for population projection for US adults aged 18 years and older during 2014 was the U.S. Census, available at https://www.census.gov/population/projections/data/national/2014/downloadablefiles.html