Fig. 3

Pouched Product Evolution. a Skoal Bandits Mint (1983) easy-to-use directions enabled self-sampling. By having the tobacco contained in a pouch, USST could send these products out via mail and give them out at events, without the onerous one-to-one demonstrations required to initiate unpouched MST use. b 1993 Skoal Flavor Packs played off the rise of smokefree indoor air laws, highlighting their ability to deliver nicotine (“satisfaction”) and their status as “small, discreet pouches.” c Revel’s (2002) pastel colors, clean look, and Tic-Tac™ shaped box targeted white-collar workers, distancing this pouched MST product from the rough outlaw image Bandits had cultivated. This ad shows a woman, an African-American man, and a balding white man in a white-collar business environment as composing Revel’s target audience. d The opposite of Revel, Skoal and Copenhagen Pouches (2002), “3× bigger” than Bandits, are part of the emerging market for high-nicotine pouched products, like Grizzly’s. MST users no longer are limited to lower-nicotine pouched products before graduating to loose snuff, but instead pouched MST aims to continue tobacco addiction without the user ever having to use unpouched MST. This ad appeared, among other places, in the young male-targeted magazine Popular Mechanics