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Challenges and priorities for E-cigarette regulation at the local level – insights from an Ontario tobacco control community-of-practice



There has been minimal policy development in Canada to regulate when and where e-cigarettes can be used, and no policies to-date to set a minimum legal sale age to purchase e-cigarettes. Public Health professionals that are members of an Ontario-wide Community-of-Practice (CoP) working on tobacco control issues were surveyed about e-cigarette activity at their health units.


The survey was completed by 19 respondents from 17 different health units (response rate of 63%; representing 47% of the province’s health units). When respondents were asked to describe how ‘high a priority’ the issue of e-cigarettes was within their health unit, 88% (n = 15) reported it was a ‘medium’ or ‘high’.

The vast majority of members of the CoP (90%, n = 17) reported that their health unit is experiencing questions from the public about the safety or health risks of e-cigarettes (e.g. e-juice, nicotine cartridges, poisoning, second-hand vapour), as well as questions about the efficacy of e-cigarettes to support cessation (90%, n = 17). Almost three quarters of respondents (74%, n = 14) reported that their health unit has received complaints about people using e-cigarettes in enclosed workplaces, and roughly one quarter (26%, n = 5) reported their health unit has received complaints about outdoor e-cigarette use.


Most members of the CoP report that their local health unit is engaged in the issue of electronic cigarettes. Local authorities including cities and regions have the jurisdictional authority to regulate many dimensions of electronic smoking products including the creation of e-cigarette ‘vapour-free’ environments, and regulating sales to youth.


Electronic cigarettes (e-cigarettes) are battery operated devices that deliver an aerosol to the user [1]. In 2009, Health Canada issued a warning to consumers advising against the use of e-cigarettes [2]. Health Canada also issued a notice to stakeholders indicating that any electronic smoking product that enabled a user to inhale doses of nicotine would be considered a new drug and therefore regulated by the Food and Drugs Act. Any electronic smoking product – including e-cigarettes, cigars, cigarillos and pipes, as well as cartridges of nicotine solutions and related products, requires authorization to be imported, advertised or sold in Canada [3]. To date, no electronic smoking product has been authorized for sale in Canada [4].

It is currently legal to sell e-cigarette devices in Canada that do not include nicotine, and do not make a health claim – such as ‘this product will help you quit smoking’. Despite the lack of market authorization and warnings from Health Canada, e-cigarettes with and without nicotine are sold in stores [5], as well as available to order from internet retailers [6]. Reports from the NGO community explain that e-cigarettes are available for purchase in Canada in a variety of retail environments including convenience stores, gas stations, tobacconists, and mall kiosks [7]. A study of retailers in the Ontario East Tobacco Control Area Network (TCAN-East) found that e-cigarettes were available for purchase from 19% of licensed tobacco-retail outlets. From the TCAN-East sample, more than half the chain-convenience stores (58%) and almost half the gas stations (44%) sold e-cigarettes [8]. This study did not report if the products for sale contained nicotine. Products without nicotine can be sold in Canada to anyone; there is currently no age-restriction on the sale of an e-cigarette. Analysts report that Canada saw a significant rise in the marketing and sale of e-cigarettes between 2012 and 2013 [9].

Given that traditional cigarettes have such a deep impact on health, it is “virtually certain” that e-cigarettes are less harmful; however, the impact of e-cigarettes on public health is uncertain [10]. NGOs have shared concern that e-cigarettes may be ‘starter’ products for youth [11]. Recent work in Canada has identified that among a sample of young people (age 16–30), current and former smokers are more likely to have tried e-cigarettes compared to never smokers, although the study reported evidence of use among non-smokers [12]. Researchers from the tobacco control community worry that widespread use of e-cigarettes may erode some of the gains that have been achieved including smoke-free spaces and tobacco-use denormalization [13, 14].

In Canada there is no federal, provincial/territorial, or local legislation that regulates the use of electronic cigarettes in workplaces or enclosed public places [15]. E-cigarette industry websites proclaim that their products can be used indoors or other environments where smoking is prohibited. Many airlines including Air Canada [16] and hospitality venues like Starbucks have enacted their own policies that prohibit customers from using e-cigarettes [17]. Many NGOs have provided position statements that include suggestions for e-cigarette regulation [18, 19]. The regulatory priorities outlined in these statements include the need for policies to restrict the sale of e-cigarette products to minors, and the need to create environments where the use of e-cigarettes is not permitted [20].

In Canada, local municipalities have been pioneers developing and enacting tobacco control policies decades before provinces/territories passed similar laws. In the province of Ontario, there is extensive public infrastructure to support local by-law development including the 36 public health units that administer health promotion and disease prevention programs. Across Ontario, health unit staff are coordinated into 7 geographic Tobacco Control Area Networks (TCANs), to work collaboratively on tobacco control issues. TCANs are supported by the provincial government through mechanisms created by the Smoke-free Ontario Act (SFOA) (2006) [21]. The SFOA also supports a resource centre named the Program Training and Consultation Centre (PTCC). The PTCC supports a Community of Practice (CoP) dedicated to Tobacco-Free Sports and Recreation and Smoke-Free Outdoor Spaces (TFSR CoP). A CoP is a group of people “who share a concern or a passion for something they do and learn how to do it better as they interact regularly” [22]. Members of the TFSR CoP have regular teleconferences and meet twice a year in-person to discuss policy and programs to support tobacco control. The CoP includes members from public health research institutions, NGOs, each TCAN and 27 of 36 health units.

The present study sought to understand current activities in local health units in Ontario related to e-cigarettes. The study also sought to measure the degree to which e-cigarettes represent a priority for tobacco control staff in Ontario health units currently participating in the TFSR CoP and to identify what data or resources would help support local health units to address e-cigarettes in their communities.

Research hypothesis

The research team hypothesized that members of the TFSR CoP would be engaged in work related to e-cigarettes including providing consultation and resources to: support businesses and workplaces to develop e-cigarette-free policies, provide support to citizens asking about e-cigarettes safety and tobacco-use cessation, and answering questions from potential retailers interested in setting up an e-cigarette business.


A survey was developed by members of the authorship team, staff at the PTCC, and a colleague at the Non-Smokers’ Rights Association. The survey was posted to a web-based survey site. A link to the survey was sent via email to all members of the TFSR CoP on May 6th, 2014. Respondents were asked to complete the survey by May 12th, 2014.

No ethics review was conducted as this was part of an internal program setting exercise.

Sample and response rate

The survey was completed by 19 respondents who represented 17 of the 36 health units in the province. A survey was completed by at least one respondent from each of the 7 Provincial TCANs. At the time of the survey, the CoP had an active membership of 27 health units. This represents a response rate of 63%; approximately half of the province’s health units responded to this survey (47%, n = 17).

Respondents were asked to complete the survey on behalf of their health unit – so in some cases, respondents would have needed to confer with other colleagues including health inspectors, managers, and staff who monitor the health unit’s tobacco information line.

Survey questions and analysis

Question 1 asked respondents to report ‘yes’ or ‘no’ to a range of identified questions or complaints they may be receiving at their health unit. The proportion of respondents that answered ‘yes’ is reported in Table 1. An open ended ‘other’ option was also provided and the written responses are also presented in Table 1. Question 2 asked respondents to rank ‘how high a priority are e-cigarettes within your health unit?’; the response options were ‘high’, ‘medium’ or ‘low’. The results are presented in Figure 1. Question 3 was an open ended question; the survey asked respondents “What do you need the most help with related to e-cigarettes right now?” A complete list of responses is included in Table 2 (responses have been edited appropriately to address the use of jargon and to ensure that respondents’ identities are not disclosed).

Table 1 Reported health unit activities related to e-cigarettes
Figure 1
figure 1

Reported priority of e-cigarettes in health unit.

Table 2 Identified supports that would be helpful for health units to address e-cigarettes


Survey findings

Question 1 was answered by all 19 respondents. The results of the survey are presented in Table 1 below.

The vast majority of members of the CoP reported that their health unit is experiencing questions about the safety or health risks of e-cigarettes (e.g. e-juice, nicotine cartridges, poisoning, second-hand vapour), as well as questions about the efficacy of e-cigarettes to support cessation (90%, n = 17). Almost three quarters of respondents (74%, n = 14) reported that their health unit has received complaints about people using e-cigarettes inside, and roughly a quarter (26%, n = 5) reported they had received complaints about outdoor e-cigarette use. More than half of respondents reported that their health unit has received requests to help develop policies on e-cigarettes. More than half of respondents reported that their local school board(s) had contacted them about e-cigarettes. About a third of the respondents (32%, n = 6) indicated that their health unit had received requests asking for e-cigarettes to be included under existing smoke-free by-laws.When respondents were asked to describe how ‘high a priority’ e-cigarettes was within their health unit, 68% (n = 13) reported it was a ‘medium’ priority, while more than one-fifth (n = 4) reported that it was a ‘high’ priority. See Figure 1 below.

Respondents were asked to identify what they needed the “most help with related to e-cigarettes right now?” Responses are reported in Table 2 below. Each response is from a unique respondent.

Most respondents (90%, n = 17) provided a response to the open-ended question. Many indicated that their health unit would benefit from sample policies, including policies for workplaces or schools. Many respondents also indicated that a position statement or agreed upon speaking notes would be helpful to answer questions about product safety and/or cessation efficacy. Approximately a third of respondents requested further research to help their health unit address issues about the safety of e-cigarettes, efficacy, their appeal to youth, and the impact of ‘second-hand vapour’.

Conclusions and discussion

Public Health units in Ontario are currently engaged in addressing e-cigarettes in their communities. The majority of respondents reported that their health unit is working to address citizen concerns about the safety or health risks of e-cigarettes, as well as addressing questions about e-cigarettes efficacy to support tobacco-use cessation. Most health units are also addressing questions or concerns about second-hand e-cigarette vapour. Many respondents indicated that they would benefit from sample policies for workplaces and schools to regulate e-cigarette use. There was also an identified need for additional research to help support and inform policy at the local level. A similar study in the United States, [23] that measured priorities for local/state level policy makers, identified the need for research/evidence around the health effects from secondhand vapour exposure.

Public Health professionals understand that e-cigarettes may represent a transformative technology. There is also awareness that these products could introduce a new generation of youth to nicotine; youth may become addicted to nicotine from e-cigarettes or transition from e-cigarettes to traditional cigarettes. There is also a concern that e-cigarettes could compromise some of the tobacco control policy gains made over the last 15 years in Ontario including smoke-free spaces. Many of these potential risks could be minimized by regulation including policies that restrict the sale of e-cigarettes to youth. Local communities can address the uncertainty around risk from exposure to second-hand vapour by banning or restricting where people can use e-cigarettes. Many communities in the United States have banned the use of e-cigarettes wherever regular cigarette use is banned [24]. Currently only two communities in Canada have banned e-cigarette use in outdoor settings.

Local health units played a critical role in the development, implementation and evaluation of smoke-free policies and, given the local public health lead agency role in rolling out the SFO, they are well positioned to help communities regulate e-cigarette use and sales. Local health units are also well positioned to advocate for additional federal/provincial policies such as regulating product flavours, particularly flavours that may appeal to young children.

Evidence and co-ordination is needed to mitigate possible risks, and to ensure the possible public health gains from potentially less harmful products, such as e-cigarettes, are realized.



Non-Smokers’ Rights Association


Program Training and Consultation Centre


Community of Practice


Tobacco Control Area Networks.


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The authors wish to acknowledge the members of the Tobacco-free Sports and Recreation and Smoke-Free Outdoor Spaces Community of Practice, which is co-ordinated and supported by the Program Training and Consultation Centre – a resource centre of the Smoke Free Ontario Strategy.

The survey used in this study was developed in part by Melodie Tilson, Director of Policy, Non-Smokers’ Rights Association. Additional support for the survey development was provided by Nancy Bradshaw and Jason Chapman of the PTCC. The authors thank Nancy Bradshaw and Lynn Ward for her comments on a draft of this manuscript.

Support formatting this manuscript was provided by Ornell Douglas, Propel Centre for Population Health Impact.


The Propel Centre for Population Health Impact is supported from Major Program grant from the Canadian Cancer Society Research Initiative (CCSRI grant #701019).

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Corresponding author

Correspondence to Ryan David Kennedy.

Additional information

Competing interests

The authors declare that they have no competing interests.

Ryan David Kennedy is a member and co-leader of the Community of Practice (CoP) that identified the need for this research; he did not participate in the survey.

Irene Lambraki is employed by the University of Waterloo as a Senior Research Associate for a contract with PTCC. She does not have direct contact with the community of practice studied in this paper.

Susan Himel is the Health Promotion Specialist, Knowledge Broker for the TFSR CoP.

Authors’ contributions

RDK conceptualized the paper and was the lead author. SH, RDK and MT developed the survey tool. SH organized and summarized data tables. SF supported manuscript formatting, including referencing. All authors provided comment and edits to the drafts of the manuscripts. All authors read and approved the final manuscript.

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Authors’ original file for figure 1

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Kennedy, R.D., Himel, S., Lambraki, I. et al. Challenges and priorities for E-cigarette regulation at the local level – insights from an Ontario tobacco control community-of-practice. Tob. Induced Dis. 12, 18 (2014).

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  • E-cigarettes
  • Electronic cigarettes
  • Health units
  • Community of practice
  • Smoke-free Ontario