Volume 12 Supplement 1

11th Annual Conference of the International Society for the Prevention of Tobacco Induced Diseases (ISPTID)

Open Access

Tobacco advertising in Points-of-Sale around urban schools in Romania

Tobacco Induced Diseases201412(Suppl 1):A37

https://doi.org/10.1186/1617-9625-12-S1-A37

Published: 6 June 2014

Background

Price promotions in points of sale (POS) are risk factors for tobacco use initiation and shape pro-smoking beliefs among adolescents [1]. The aim of the present study was to assess the extent of tobacco advertisements in POS located near schools in Romania.

Materials and methods

Tobacco industry advertising was measured in POS (interior and exterior advertising) that were within close proximity (< 300 m) to high schools [2], in the urban area of Bucharest, Romania. A total of 72 POS were identified around 10 schools.

Results

On average there were 7 POS around each school, with one in twelve POS directly visible from school gates. Advertising was more common internally (77.8% of all POS) than externally, and price promotions were more frequent indoors than outdoors. External tobacco ads were recorded in 19.7% of POS. British American Tobacco and Altria Group, Inc. (parent company of Philip Morris) were responsible for > 60% of external price promotions. Out of the 12 brands recorded, the most widely advertised were Kent, followed by Virginia, Philip Morris and Pall Mall, accounting for 75.7% of the cases. Overall, 36.1% of tobacco advertising was medium-to-high intensity.

Conclusion

The present study is the first one of its kind conducted in Romania, assessing the geo-position of POS around schools. Internal advertising was more common than external ads or price promotions, and the Altria group was responsible for most of them. The present findings can set the basis for future research into the effects of tobacco advertising around schools on adolescents’ smoking behavior.

Authors’ Affiliations

(1)
Psychology Department, International Faculty of the University of Sheffield
(2)
South East European Research Center, SEERC
(3)
Clinic of Social and Family Medicine, University of Crete
(4)
Center for Global Tobacco Control, Harvard School of Public Health

References

  1. Vardavas CI, Girvalaki C, Lazuras L, Triantafylli D, Lionis C, Connolly GN, Behrakis P: Changes in tobacco industry advertising around high schools in Greece following an outdoor advertising ban: a follow-up study. Tobacco control. 2013, 22 (5): 299-301. 10.1136/tobaccocontrol-2012-050518.View ArticlePubMedGoogle Scholar
  2. Vardavas CI, Connolly GN, Kafatos AG: Geographical information systems as a tool for monitoring tobacco industry advertising. Tobacco control. 2009, 18 (3): 190-196. 10.1136/tc.2008.026856.View ArticlePubMedGoogle Scholar

Copyright

© Dediu et al; licensee BioMed Central Ltd. 2014

This article is published under license to BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.

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